Brazilian bakery chain will profit from Givex’s omnichannel expertise platform, together with its POS system with data-driven loyalty program capabilities to assist with its continued enlargement
TORONTO, July 26, 2022 /CNW/ – Givex, a world IT platform centered on offering its clients with helpful and strategic end-customer data, at this time pronounces an progressive partnership with Benjamin, a sequence of conventional Brazilian bakeries in São Paulo. Benjamin will use Givex expertise to ship their digital bakery idea, creating an excellent nearer relationship with clients all through the retail expertise, from the purpose of buy to after-sales, permitting for steady innovation and enlargement of the model within the Brazilian market.
“Benjamin has reinvented itself and is experiencing a brand new second. With the pandemic, we revisited our technique and understood that it was time to reposition our model with an much more trendy and digital look,” explains Paulo Calil, CEO of Benjamin. “Our clients are more and more in search of a client expertise that brings comfort and ease to their each day lives. Due to this fact, we centered our efforts on all sides – product, individuals and expertise – to deliver the patron one of the best within the bakery section. Relying on the help of Givex, an organization acknowledged out there for its omnichannel options, was elementary for the advances we search.”
Givex first entered Brazil in 2009 and introduced its GivexPOS system to the nation ten years later in 2019. Omnichannel, cloud-based expertise gives restaurant operators with all the things they want in a streamlined resolution that may be accessed on a Givex pill. Givex’s all-in-one platform, together with POS, Givex cell app, kitchen show system (KDS) and stock administration, affords a easy resolution that promotes stronger buyer interactions in addition to most native and distant administration for Givex clients.
“The expertise that Givex delivered to Brazil is a sport changer and affords administration, innovation and buyer relationship options that go far past what the market is used to,” stated Maria Costa, normal director of Givex Brazil. “We’re proud to have been chosen as Benjamin’s companions to help the model’s present operations and continued development. Their partnership speaks to the approval and satisfaction of our product and its means to scale.”
Along with the POS, Benjamin will even use Givex’s loyalty program capabilities, permitting the model to research its buyer tendencies and buy knowledge to be taught extra about consumption patterns, encourage repeat gross sales and create new menus tailor-made particularly to fulfill its clients’ preferences. Utilizing these insights, Benjamin will even have the ability to use the info to create personalised promotions by means of a real-time cloud portal that focuses on gamification, analytics and extra.
“Our aim at Givex isn’t just to promote a system, however to ship an incredible expertise product to the purchasers we serve, enabling them to develop their enterprise and achieve unparalleled client insights,” stated Costa. “That is just the start of one other nice partnership.”
Benjamin additionally launched a brand new on-line ordering app utilizing Givex’s progressive internet app resolution. This creates a seamless ordering expertise for purchasers who can place supply or pickup orders by means of the app, schedule the pickup time or scan a QR code and pay straight within the app whereas contained in the bakery. Because the app and POS are a part of the Givex platform, orders are robotically despatched to Benjamin’s manufacturing areas and posted to the right stories, eliminating handbook work and potential knowledge errors. As well as, as Benjamin introduces a number of progressive retailer fashions, together with pay as you go quick meals shops and darkish kitchens, the appliance of Givex expertise will permit the model to customise its menus to fulfill the wants of every sort of retailer and channel. As well as, Givex’s integration with the iFood supply platform permits for seamless communication and supply.
After the launch in August, Givex and Benjamin rolled out their system to all 20 of the chain’s bakeries inside a month, together with six newly opened shops – a testomony to the convenience and ease of its interface. This partnership marks an necessary milestone as Givex continues to increase its community of service provider places.
About Givex
Givex (TSX: GIVX) (OTCQX: GIVXF) is a world fintech firm offering retailers with buyer engagement, level of sale and fee options, all in a single platform. We’re built-in with 1000+ expertise companions, creating a completely end-to-end resolution that delivers highly effective buyer insights. Our platform is utilized by a number of the world’s largest manufacturers, comprising roughly 100,000+ lively places throughout greater than 100 nations. Be taught extra at www.givex.com.
About Benjamin
Benjamin presents the #TeamBakery idea, which brings collectively these passionate concerning the community, these followers who’ve Benjamin as their favourite place to stay their greatest and most necessary moments. On its menu, Benjamin has greater than 300 merchandise, providing several types of breads with pure fermentation, conventional and rustic, sweets and quite a lot of cold and warm drinks. Thought of a reference within the metropolis of São Paulo, the chain has 20 models, 12 of which have areas for consumption and eight as darkish kitchens, reserved for supply providers. There are millions of orders each day, whether or not in particular person on the counter of its models or digital in all areas of São Paulo. In Benjamin’s shops, shoppers discover distinctive experiences of an actual bakery with all of the comfort wanted to make on a regular basis life simpler, in a well-recognized, welcoming, and on the identical time trendy, setting.
SOURCE Givex
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