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MONTREAL — Rio Tinto at present introduced, in partnership with Corona Canada, the launch of Canada’s first specially-marked, low carbon beverage can, manufactured by Ball Company. The cans, now obtainable by means of a pilot in Ontario, had been made utilizing aluminium from Rio Tinto and leveraging ELYSISTM expertise. As a part of this restricted launch, 1.2 million cans had been produced with a QR code to encourage shoppers to be taught extra concerning the cans’ low carbon footprint.
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This pilot is a step in direction of placing a totally traceable beverage can within the fingers of shoppers. Sooner or later, Rio Tinto will leverage insights from its START initiative to permit shoppers to make use of QR codes to see precisely how their merchandise had been created from mine to market – together with sustainability information.
At the moment, round 70 per cent of the aluminium utilized in cans produced in North America is made with recycled aluminium1. Pairing this recycled steel with Rio Tinto’s low-carbon aluminium – made with renewable hydropower – and steel produced utilizing the direct greenhouse fuel emissions free ELYSISTM smelting expertise reduces carbon emissions by greater than 30 per cent2.
Corona Canada’s Advertising and marketing Vice President Andrew Oosterhuis mentioned: “As a model, Corona believes we now have a accountability to be an ally to our surroundings, recognizing that change wants to begin inside our personal manufacturing strains as a tangible approach we may also help shield paradise and attain our bold sustainability targets. By persevering with to introduce market-leading applied sciences within the beverage area, we’re main by instance for different firms and their suppliers to innovate and drive significant change for our surroundings.”
Rio Tinto’s Head of Gross sales and Advertising and marketing Tolga Egrilmezer mentioned: “Leveraging insights from START, we look ahead to placing extra data into the fingers of shoppers, to allow them to see how we’re partnering with main manufacturers like Corona to assist ship extra sustainable provide chains and merchandise. These specially-marked, low carbon beverage cans will showcase the responsibly produced aluminium Rio Tinto delivers, bringing collectively renewable hydropower and the innovation of zero carbon ELYSISTM smelting expertise.”
This launch builds on a Memorandum of Understanding signed in 2020 between Rio Tinto and Corona Canada’s mother or father firm Anheuser-Busch InBev (AB InBev), to work with provide chain companions to deliver AB InBev merchandise to market in cans created from aluminium that meets industry-leading sustainability requirements.
The cans are actually obtainable by means of LCBO and choose grocery shops in Ontario, whereas provides final. For extra data on the specially-marked, low carbon Corona beverage cans, please go to: www.coronaextra.ca/ca_en/SustainabilityPrograms.
1 Supply: The Aluminum Can Benefit: Sustainability Key Efficiency Indicators, The Aluminum Affiliation, November 2021
2 In comparison with present Corona Further cans utilizing conventional manufacturing strategies in North America
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Notes to editors
ELYSIS is a expertise firm created by means of a partnership between aluminium {industry} leaders Rio Tinto and Alcoa, with assist from Apple and the governments of Canada and Quebec. ELYSIS is scaling up a revolutionary expertise that permits the manufacturing of steel with out direct carbon dioxide emissions in the course of the aluminium smelting course of, as a substitute emitting pure oxygen. The expertise makes use of inert anodes to exchange the carbon anodes historically used throughout electrolysis, the method used to make main aluminium. Study extra at www.elysis.com.
In 2021, Rio Tinto launched START, a brand new commonplace in transparency, traceability and provenance for the aluminium {industry}. Utilizing safe blockchain expertise, START offers key details about how Rio Tinto aluminium was made, masking ten standards: carbon footprint, water use, recycled content material, vitality sources, neighborhood funding, security efficiency, range in management, enterprise integrity, regulatory compliance and transparency. By way of START, Rio Tinto empowers its clients and theirs to make a extra sustainable alternative.
About Corona Canada:
First brewed in 1925, Corona is a pioneer within the beer {industry} by being the primary to make use of a clear bottle showcasing its purity and top quality to the world. No Corona is full with out the lime. Naturally including character, flavour and refreshment, the lime ritual is an integral a part of delivering an expertise that’s actually distinctive to Corona. The model is synonymous with the seaside and celebrates time outside. It invitations individuals to pause, calm down and disconnect to reconnect with our important nature. For extra go to https://www.coronaextra.ca
Corona Canada has an ongoing dedication to environmental conservation and constantly bettering the sustainability of its manufacturing practices. Final 12 months, Corona Canada piloted a brand new sort of revolutionary packaging for six-pack beer bottles changing into the primary world beverage model to make use of 30 per cent surplus barley straw and 70 per cent recycled paper fibres to create an progressive carboard packaging resolution. Moreover in 2021, Labatt Breweries of Canada additionally introduced one other technology-based packaging development with the introduction of KeelClip™ – a state-of-the-art packaging system that can use 65 per cent much less cardboard than our earlier cardboard carton – which can be used on Corona six-pack beer cans.
Class: Canada
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Contacts
Rio Tinto
Simon Letendre
M +514 796 4973
[email protected]
Labatt Breweries of Canada
Veronica Bart
M +647 926 5028
[email protected]
Rio Tinto plc
6 St James’s Sq.
London SW1Y 4AD
United Kingdom
T +44 20 7781 2000
Registered in England
No. 719885
Rio Tinto Restricted
Degree 7, 360 Collins Avenue
Melbourne 3000
Australia
T +61 3 9283 3333
Registered in Australia
ABN 96 004 458 404
riotinto.com
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