WASHINGTON, D.C., Sept. 27, 2022 (GLOBE NEWSWIRE) — Shopper advertising chief Missy Walker has joined the staff at Chief Outsiders, which consists of skilled, fractional Chief Advertising and marketing Officers who interact on a consultative foundation with mid-market companies.
Walker joins a quickly rising staff of greater than 120 CMOs who can be found for shopper engagements with the businesses that comprise Chief Outsiders’ shopper base.
Walker is famous for creating model positioning and structure, product positioning and built-in advertising methods that construct model loyalty, buyer engagement and drive progress. Not too long ago, as an government advertising chief for Walden College, Walker’s work to develop new model positioning delivered a 187 p.c enhance in familiarity, a 127 p.c enhance in favorability, together with new scholar progress throughout the COVID-19 market downturn.
In an earlier function as VP of Model Technique and Communications at Strategic Training, Walker helped to ship 4 years of scholar progress. Her strategies spurred a 65 p.c enhance in model familiarity and chance to advocate, and one hundred pc enhance in model buzz and consideration — the very best will increase within the class throughout the interval measured.
“With a observe report spanning 30 years, Missy persistently succeeds in combining sturdy client insights, revolutionary downside fixing, and inventive options that informs technique, drives execution and delivers progress,” mentioned Deborah Fell, Managing Accomplice, Chief Outsiders. “Robust in her capability to faucet right into a model’s DNA and talk its goal and distinctive market place, Missy achieves enterprise KPIs, whereas sustaining company and model integrity.”
Walker earned her B.S. in Advertising and marketing from the College of Tennessee.
About Chief Outsiders
Chief Outsiders is the main Fractional CMO agency that helps CEOs speed up progress by way of the event and disciplined execution of well-crafted progress plans. The agency has greater than 120 part-time, or fractional, Chief Advertising and marketing Officers (CMOs) engaged from coast-to-coast. Not like conventional advertising and administration consulting corporations, every CMO has held the place of VP Advertising and marketing or larger at a number of working corporations, together with many Fortune 500 corporations. Chief Outsiders CMOs have served on the manager staff of greater than 1,500 shopper corporations, driving progress technique and execution plans by providing on the spot entry to expertise with extremely personalized and versatile engagements.
Due to its market-based progress plans, high quality of management, and skilled staff, Chief Outsiders has been acknowledged for the previous 9 years by Inc. Journal as one of many 5,000 quickest rising privately held corporations within the US, and was acknowledged in 2019 as a Forbes Small Big. Chief Outsiders’ CEO Artwork Saxby and Principal Pete Hayes are the co-authors of “The Development Gears: Utilizing a Market-Based mostly Framework to Drive Enterprise Success,” an Amazon #1 best-seller for enterprise homeowners and CEOs. For added details about the businesses who belief Chief Outsiders as their premier supply for enterprise progress acceleration, click on right here.
- Missy Walker, CMO, Chief Outsiders